Global gaming platform 10bet has inked a primary sponsorship agreement with South African soccer club Lamontville Golden Arrows. The partnership will prominently display the 10bet brand on team kits for both the first team and reserve sides.
Club officials shared their enthusiasm for the deal, noting, “This joint venture ushers in a new era for Lamontville Golden Arrows as we enter the 2023-2024 campaign. 10bet’s dedication to our aspirations and principles makes them a perfect collaborator, and this alliance will also generate unique avenues to connect with supporters nationwide.”
This represents 10bet’s second significant sponsorship within South African football of late. They were recently unveiled as the official wagering associate of “Bafana Bafana,” the South African men’s national team.
Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa, underscored the importance of joining forces with a club as “storied, influential and popular” as Lamontville Golden Arrows, stressing its synergy with 10bet’s own objectives within the South African market.
This collaboration is an ideal pairing! Our aspirations and goals align perfectly with this organization. We are excited to engage with their passionate supporters, elevate our profile, and champion this exceptional South African team.”
Furthermore, Novomatic is making waves in Africa! Effective August 1st, they are implementing a transformation of their leadership framework within the region.
