Betsson has secured a significant three-year agreement with Atlético Nacional, a highly accomplished Colombian football club, to serve as their primary worldwide sponsor. This historic partnership signifies the first time in 23 years that a different brand will be displayed on the team’s uniform.
Atlético Nacional is delighted with the collaboration, proclaiming: “We enthusiastically embrace Betsson, an organization with a global footprint and expansion ambitions in Latin America, which corresponds with our objective of becoming a standard-bearer in international football. We are certain that together we will attain remarkable victories.”
Established in 1947, Atlético Nacional possesses a distinguished legacy, having secured an impressive 33 titles, including two Copa Libertadores trophies. In addition to providing financial support to the team known as “El Verde” (The Green), Betsson is dedicated to being an actively involved sponsor, introducing interactive components and unexpected encounters for the supporters.
Jesper Svensson, CEO of Betsson Operations, conveyed his excitement: “We are immensely honored to become the principal sponsor of the celebrated ‘King of Cups,’ the largest and most triumphant team in Colombian football history.”
“This alliance, coinciding with Betsson’s 60th anniversary, further strengthens our standing as a prominent advocate for sports in Latin America. We are invigorated by the immense fervor of Atlético Nacional’s fans and are committed to crafting unforgettable memories and delivering an exceptional football experience for them.”
From the kickoff of the 2024 Colombian football season, the Betsson emblem will be displayed on the kits of both the male and female Atlético Nacional squads. The club is currently diligently training for the upcoming season, aiming to secure a multitude of championships.
