B90 Holdings has purchased Oddsen.nu, a sports betting affiliate website based in Norway, from Performance Media SIA. The transaction encompasses the domain name, commercial intellectual property rights, and the entirety of Oddsen.nu’s operations. This strategic maneuver bolsters B90’s foothold in the profitable Norwegian market, capitalizing on Oddsen’s well-established two-decade history and robust brand awareness.
Oddsen is renowned for linking publishers with affiliate programs, simplifying the process of promoting sports betting propositions. The platform serves as a central hub for sports aficionados, furnishing news, match details, analysis, and forecasts. Its widely frequented forum offers a platform for users to participate in conversations and exchange betting advice, further amplifying user engagement.
To finance this acquisition and propel its expansion strategy, B90 secured £1.24 million (equivalent to roughly $1.66 million) through a focused share issuance. This action reflects the strong belief of stakeholders in B90’s growth trajectory.
Paul Duffen, Executive Chairman of B90, conveyed his excitement regarding the acquisition, highlighting it as a pivotal milestone in the company’s metamorphosis. He stressed that the transaction augments B90’s digital assets, enhances its affiliate marketing prowess, and establishes a solid base for future expansion.
This business consolidation represents a significant opportunity for our company! It provides us with an entry point into the dynamic realm of sports wagering within Norway, a sector recognized for its stability, maturity, and abundant prospects. We view this acquisition as a platform for establishing ourselves as a prominent entity within the industry, leveraging our proprietary advanced software and assuming control over the most critical aspects of the operation. This achievement marks merely the initial step, as we intend to utilize this triumph as a blueprint for venturing into a greater number of emerging markets.
