A significant force in sports wagering, Better Collective, has made a calculated maneuver in the Dutch market by purchasing two prominent platforms: Soccernews.nl and Voetbalwedden.nl. Soccernews.nl is a primary destination for athletics information, while Voetbalwedden.nl is a flourishing digital community for gambling aficionados. Combined, they draw a substantial viewership exceeding 2.5 million visits monthly.
This procurement arrives at a critical juncture as the Netherlands shifts to a completely regulated online gaming sector. With the nation’s new “Remote Gambling Act” taking effect on October 1st, 2021, the pathway is now clear for authorized providers, concluding a longstanding exclusive control.
Better Collective is well-positioned to capitalize on this transition. By utilizing the broad scope of Soccernews.nl and Voetbalwedden.nl, the firm intends to secure a firm position in the highly competitive Dutch market. They anticipate this action will elevate their 2022 earnings by more than €3 million (roughly $3.5 million USD).
To lead their Dutch expansion, Better Collective recruited industry expert Joris Dekkers as their Netherlands General Manager. Dekkers possesses a wealth of knowledge from his ten-year tenure in the iGaming sector, having collaborated with numerous operators and cultivated expertise in media and operations.
Jesper Søgaard, co-founder and CEO of Better Collective, conveyed his excitement, remarking, “We are delighted about the launch of the Dutch online gambling market and eagerly await the arrival of licensed operators, which will furnish players with enhanced safeguards.”
Holland is bursting with potential! Incorporating these two incredible Netherlands-based companies is a major victory, and we are eager to witness the expansion that Joris Dekkers and his colleagues will deliver to Better Collective. This action truly solidifies our position as the leader in Dutch sports wagering media – let the games begin!
