An Australian wagering firm, BlueBet, received a substantial $50,000 penalty for prominently displaying its gaming promotions on numerous billboards frequented by youths. It appears this practice is strictly forbidden under the gaming regulations in Victoria, the region where the incident occurred.
The Victorian Gambling and Casino Control Commission (VGCCC) brought down the hammer on BlueBet, slapping them with 43 counts of breaching the 2003 Gambling Regulation Act. It seems they were a tad overzealous in their promotional efforts, as the advertisements appeared on electronic billboards across multiple neighborhoods over a fortnight.
This was no mere wrist slap either. The presiding Magistrate in the case deemed BlueBet’s conduct “exceedingly negligent,” particularly given their intended demographic was evidently males between 15 and 54 years old. The entire affair came to light due to vigilant residents who reported the advertisements, ultimately prompting the VGCCC inquiry.
The VGCCC wants to emphasize that wagering promotions have no business being in spaces where minors congregate. They are adopting a firm stance on this matter, sending an unambiguous message to the gaming sector that safeguarding susceptible individuals is paramount.
In the end, Justice Thomas showed leniency towards BlueBet, opting not to levy a more severe monetary sanction or formally censure their standing. He recognized their collaboration with the Victorian Gambling and Casino Control Commission, their acceptance of responsibility, and the measures they’ve undertaken to avert future problems. During this entire situation, BlueBet maintained close contact with the Commission and has already executed modifications to guarantee a similar event doesn’t reoccur.
On a separate note, BlueBet garnered attention last week with their intended purchase of Betr, an action that undoubtedly demonstrates their aspiration to secure a larger market share and broaden their reach.
