Casumo, a well-known internet gaming platform, is strengthening its dedication to ethical gaming by broadening its collaboration with Neccton. Neccton is a top developer of software that employs AI to encourage responsible gaming habits. This amplified partnership signifies that Neccton’s software will be utilized to assist Casumo users across numerous territories, encompassing the UK, Sweden, Ontario, Gibraltar, Spain, and Malta.
The program aims to detect and manage potential problematic gaming actions in real time. It achieves this by examining user information and delivering tailored communications if it identifies any warning signs. These communications can appear as inbox messages or pop-up notifications.
Both Casumo and Neccton view this as a significant advancement in establishing a safer and more accountable online gaming atmosphere. Michael Auer, the Director of Neccton, highlighted the significance of technology in promoting responsible gaming and guaranteeing a positive encounter for players globally.
This collaboration provides Casumo with robust instruments for user analysis and reporting, rendering the gaming experience not only more pleasurable but also more protected.
Sandiya Singh, the head of customer satisfaction at Casumo, stressed that safeguarding players is deeply rooted in their organizational ethos. They are convinced that Neccton’s behavioral science methodology is the optimal path to accomplish this. Through proactively observing player actions and delivering tailored guidance, Casumo aspires to equip players to make informed gaming decisions. Singh conveyed that their ultimate objective is to cultivate enduring and positive connections with players, guaranteeing a favorable encounter on their platform. Player well-being is of utmost importance in attaining this.
On a separate note, Casumo recently broadened its gaming catalog in Spain by incorporating MGA Games’ material, introducing 18 fresh titles for their clientele.
Neccton, an organization recently purchased by OpenBet in June 2023, is recognized for its AI-driven technology that examines player conduct in real time. Their technology has been embraced by prominent entities in the sector, including DraftKings, FanDuel, and Entain.
