## Global Collaboration: Game Area and Bet365 Join Forces
The mobile gaming company Game Area has forged a new global alliance with the betting giant Bet365.
Game Area and Bet365 have teamed up in a worldwide partnership.
Under this arrangement, Game Area will provide Bet365 with a diverse selection of their online gambling content. This includes well-liked titles such as Slingo Lobstermania, Deal or No Deal Slingo, and Slingo Rainbow Riches.
Bet365 is authorized in numerous significant markets, including the United Kingdom, Australia, Germany, Spain, and Sweden. They also possess licenses in American states like New Jersey, Colorado, Ohio, Iowa, Virginia, and as of last month, Arizona.
“Collaborating with a renowned and established operator like Bet365 reflects our goal to be a top global provider,” stated Mouhcine Jalili, Director of Partnerships at Game Area.
“Our distinctive, high-quality games offer operators unique content that provides cross-selling advantages while diversifying and captivating player bases.”
A Bet365 representative added: “Game Area’s Slingo games have attracted a substantial player base through the use of its recognizable intellectual property.
“We are delighted to offer these games and introduce a new form of entertainment embodied in Slingo content.”
The video game enterprise is concentrating on expanding its presence in the North American marketplace.
Earlier this year, the company formulated strategies to enhance its growth in North America, and this agreement aligns with those plans. The market demonstrated success in the 2022 fiscal year, with revenue, earnings, and net income all experiencing year-over-year increases.
North America remains the company’s primary market for content licensing, with revenue in the region surging by 112.0% year-over-year. The company stated that anticipated further regulation of online gaming in other states over the next two years will contribute to continued growth.
The gaming company also expanded its operations into Europe in the 2022 fiscal year, introducing products in Belgium, Denmark, and Spain.
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