STS, a Polish sports betting operator, has joined forces with Future Anthem, an artificial intelligence (AI) provider, to introduce a novel real-time personalization tool for sports wagering.
This new partnership will see STS utilize Future Anthem’s “real-time exit prediction” capability to automate payouts and player communication, all at the precise moment a player’s bet is settled.
Future Anthem has assured that the new product will be rolled out within 12 weeks of receiving the necessary data.
Ian Tibot, Chief Product Officer at Future Anthem, highlighted that while many sports betting companies discuss personalization, few truly deliver it.
“The sports betting sector has been discussing personalization, but it has never been truly realized,” he stated. “Following our successful Series A funding this year, we made it clear that we aim to spearhead the industry in providing personalized player experiences.
“Our vision perfectly aligns with STS’s ambition for a real-time personalization strategy, and we are thrilled to be collaborating with such a forward-thinking partner.”
Mateusz Juroszek, CEO of STS, emphasized that the agreement showcases his company’s dedication to enhancing the player experience.
Our dedication lies in providing gamers with the most exceptional experience,” he stated. “We’re absolutely delighted to join forces with Future Anthem, a frontrunner in artificial intelligence, to assist us in tailoring things in real-time.
“This collaboration exemplifies our commitment to continuously enhancing the player experience. I extend my gratitude to the STS team and Future Anthem for making this a reality.”
STS’s overall gaming revenue in the third quarter of this year reached an unprecedented peak of 162 million Polish zloty (approximately £29.5 million/€33.7 million).
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